Australian Geographic is expanding its brand offering to include live and immersive events, through the launch of a multi-sensory experience in partnership with global presenting partner, Tourism Australia called Australian Geographic: Our Country Immersive Experience (Our Country).
Premiering on November 19 in Sydney at the ICC Sydney Exhibition Centre, the strategic partnership with TEG Live, the NSW Government and Destination NSW explores the natural landscapes of Australia, from rainforests to oceans and deserts.
Tourism Australia managing director Phillipa Harrison said: “This is a unique opportunity for Australians and potential overseas visitors to see the breadth and diversity of Australia’s great land in one spot.
“Australian Geographic has a long tradition of showcasing the very best of Australia’s natural environment, wildlife, people and places through stunning photography and storytelling.
“Our Country will display Australia’s incredible diversity and help to drive widespread visitation by highlighting all we have to offer on a global stage.”
The immersive experience will be mapped over 40 screens measuring up to six metres tall, all equipped with 4K technology and motion-controlled timelapse cameras and aerial drones.
David Haslingden, chair of the Australian Geographic Society said:
“It’s an honour to showcase Australia in all its glory. Australian Geographic, in partnership with sister company, Northern Pictures, specialises in capturing the most incredible content whether for factual or visual purposes.
“Our Country is something to be proud of and we want everyone to walk away feeling like they belong in this vast landscape we call home.”
Australian Geographic Our Country Immersive Experience will be at Hall 7, ICC Sydney Exhibition Centre from 19 November 2022 – 5 February 2023. Following the world premiere in Sydney, Our Country will tour internationally.
Tickets are on sale from 10 am today, Thursday 6 October. To purchase tickets or for further information, visit www.ausgeo-ourcountry.com.