Performance advertising platform Taboola has inked a six-year exclusive agreement with the Otago Daily Times (ODT), extending its commercial partnership with Allied Press until 2030.
The deal marks the longest renewal signed by Taboola in the Australia-New Zealand market, and brings the relationship with ODT to a total of 11 years.
Taboola will continue powering content recommendations and digital advertising across ODT.co.nz, which now attracts close to eight million monthly page views.
The agreement ensures Allied Press will retain access to Taboola’s full suite of publisher tools, including Taboola Feed, Newsroom analytics, push notifications, and personalisation products like Explore More and Next Up, all geared towards increasing audience engagement and growing revenue.
Boosting reach through tech and trust
“We have enjoyed a long and successful partnership with Taboola, which has helped drive traffic to our site and improve reader engagement through content recommendations,” said Allied Press commercial manager, Matthew Holdridge.
“ODT.co.nz is the independent voice of the South, and we look forward to working with Taboola to lift our reader engagement and revenue growth even further.”
Taboola founder and CEO Adam Singolda described the renewed deal as a milestone: “Our renewed partnership, the longest-ever signed in the ANZ market, is a testament to the strength of our working relationship and the potential of our audience tools.”
Taboola’s growth engine keeps turning
The announcement comes hot on the heels of Taboola’s launch of Realize, a new performance-focused platform designed to drive outcomes beyond search and social by leveraging proprietary data, AI, and creative formats.
As publishers seek diversified revenue streams and scalable engagement, long-term tech partnerships like Taboola’s with the Otago Daily Times are becoming central to the future of media monetisation.
The renewed partnership is effective immediately.
Pictured: Adam Singolda