Industry veterans Meyrick Adams and Casey Midgley have partnered to launch Orizan, a strategic marketing consultancy designed to meet the marketing needs of Australian businesses.
The launch looks to address the increasing priority of growth for business leaders seeking new revenue opportunities while adapting to changing economic environments.
Adams and Midgley describe the consultancy as “placement-agnostic,” offering a collaborative approach with clients from the inception of campaigns and an unbiased approach to social, digital, AI, media and creative.
“Complex business problems often require sophisticated innovative solutions. Which is why we need to take a holistic view to best support a client,” said Adams
“For us it’s best strategy wins. Channels with lower margins may best suit our clients’ needs, as every campaign approach is as unique as their business.”
He continued: “Casey and I both have the battle scars from having experienced most things our industry can throw at us. And clients have been receptive to having senior counsel guiding the projects from inception, through to campaign effectiveness and reporting.”
Currently on Orizan’s client roster are Braille House, Union Shopper, and Hog’s Breath Cafe. The first work for the latter launched last week, tied to the Australian franchise‘s 35th anniversary.
Adams holds over 30 years of experience in media, having worked closely with brands like Lorna Jane, Vodafone, and Schick. He has worked on both sides of the fence, first on the publisher side at Austereo (now SCA) as agency sales manager in Sydney. He launched and later exited media consultancy OnRadio to start one of Australia’s first email and SMS marketing platforms. Meyrick has also held roles within teams that launched MTV Australia, and sold the proprietary competition ‘Freq Club’ to Austereo.
Midgley has run brand and design shop Maker Street Studios for the past 12 years. His experience includes work with Lift Brands (Snap Fitness, 9Round), Hygain Feeds, Brisbane Airport, and numerous startups across Australia.
“The world of marketing continues to evolve, and right now, the industry fails to match it,” said Midgley.
“To meet the shifting needs of business leaders we’ve deliberately chosen a collaborative and strategy-first approach. Getting the strategy right shines a light on the other parts of the puzzle we need to pull together to ensure we’re delivering real value.
“Those weighed down by inflated teams, can result in agencies trying to stick square shapes in round holes for clients. Being flexible and able to pivot on ideas quickly, has never been more important.”
–
Top Image: Meyrick Adams & Casey Midgley