Orchard has promoted practice lead, Hannah Bissex, to the newly-created role of managing partner – health to support and strengthen its healthcare marketing division.
Bissex joined the creative technology agency in 2015 as a group account director and has helped expand the agency’s growing medical education offering.
Prior to joining the Enero Group agency, she worked in agencies in the UK and Australia, working with clients such as GSK, Boehringer Ingelheim, Biogen, and Roche. She launched healthcare campaigns in all areas of health, including oncology, analgesia, cardiology, respiratory, haematology, and animal health.
As managing partner – health, Bissex will be responsible for setting the vision and growth for Orchard Health, expanding its footprint into medical education, and working with industry-leading brands to design and build connected medical experiences.
Wai Kwok, CEO of Orchard Group, said: “Navigating the realm of health requires more than just expertise; it demands commercial acumen, the ability to lead diverse teams, and a deep understanding of therapeutic areas. Hannah possesses all of these qualities and more. Her calm, compassionate demeanour coupled with her relentless drive to ‘make stuff happen’ sets her apart.
“Her dedication to her clients and her team is unwavering and I have every confidence in Hannah’s ability to lead us into the future.”
Bissex added: “It’s an interesting time in health. There are unique changes happening across the landscape which are shifting the way businesses need to operate; but it brings me a lot of excitement.
“I’m really looking forward to pushing the boundaries not just for Orchard, but for our clients in the health sector, to ensure we’re constantly three steps ahead. Because, there is always a better solution, a better approach, and a smarter way of doing things which will bring increased value and effective outcomes for our clients.”
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Top image: Hannah Bissex