Optus has announced its mobile music service, exclusive to prepaid mobile customers who want to use their mobile to stream music on selected apps without tapping into their data allowance.
Data free music streaming is now available to new and existing customers on My Prepaid Ultimate, My Prepaid Daily Plus and other selected plans, and will deliver unrivalled choice and access to some of Australia’s most popular music streaming mobile apps, including iHeartRadio, Spotify, Google Play Music, Pandora and Guvera.
Optus is also giving customers a richer music experience with access to events, content and the hottest musical acts through ground breaking partnerships with Universal Music and iHeartRadio. Universal Music will produce events and content for Optus through its branded entertainment agency, BRING.
George Ash, president, Asia Pacific at Universal Music, said “With the passion for and consumption of music at an all-time high, we couldn’t be more excited to partner with Australia’s most innovative telco, Optus, to create platforms that bring artists and Optus’ customers together to experience life changing events and content.”
iHeartRadio will provide opportunities for audiences to access their favourite music and stations on one simple platform and get them closer to the artists and music they love, through live events and content produced by Optus’ social video content agency, Emotive.
Geraint Davies, Chief Operating Officer, iHeartRadio Australia, said, “We’re excited that Optus customers are able to get closer to the artists and music they love, anytime all for free through iHeartRadio. With access to multiple ‘money can’t buy’ iHeartRadio LIVE events here in Australia, as well as the opportunity to be part of some of the world’s biggest music events, streaming iHeartRadio has never been easier and we look forward to Optus customers connecting with the extensive range of content available to them.”
Optus makes music mobile
Optus is the first major telco to bring streaming, access to live events and artists, as well as editorial and video content together into a music single platform for its customers. Optus music customers will get:
• Data Free Music Streaming: New and existing Optus customers who recharge on My Prepaid Ultimate, My Prepaid Daily Plus, and other select plans can stream as much music as they like, including monthly playlists, exclusive releases and curated content from the leading music streaming services Spotify, Google Play Music, iHeartRadio, Pandora and Guvera, all without touching their data allowance. Customers will need to have data or MyCredit to enjoy music streaming. Downloads, video and non-music content is excluded.
• Live Music Experiences: Access to over 20 live music events each year, including intimate gigs, events, tickets, and artist meet-and-greets via Optus’ partnerships with Universal Music and iHeartRadio Australia.
• Exclusive Content: Access to partner-generated editorial and video content, online experiences, music news, footage of live performances, and social content hosted by Optus; and Discounts: 15 per cent off music products via a customised music store.
Prepaid customers can stream music data free on select prepaid plans from 2 May 2016.