The City of Parramatta has awarded its bus shelter advertising network to oOh!media following a competitive tender. Under the long-term agreement, oOh!media will manage installation, cleaning, and maintenance while introducing a major digital screen upgrade.
The company says the refreshed network will offer enhanced advertising opportunities for brands eager to connect with a diverse, rapidly growing audience.
Parramatta’s economy is valued at $32.3 billion, and a projected population of 450,000 by 2050, the city is fast becoming a commercial hub. With over $10 billion in recent public and private investments and marquee projects like Powerhouse Parramatta set to attract two million visitors annually, the urban centre is also emerging as a prime market for advertisers.
As part of the deal, oOh!media will refurbish more than 200 bus shelters and deploy double-sided digital panels at new greenfield sites, along with freestanding digital screens along major CBD thoroughfares.
The company says the strategic upgrade not only expands the network’s reach but also provides the City Council with a versatile platform for important community messaging, ensuring a win-win for advertisers and public stakeholders alike.
Chief commercial operating officer at oOh!media, Robbie Dery, said: “Parramatta is one of the fastest developing business and cultural centres in Australia, and we’re delighted to continue our partnership with the City of Parramatta to deliver best-in-class Out of Home infrastructure.
“Our significant investment in digital upgrades and new free standing digital assets in key CBD locations in the heart of western Sydney will provide unrivalled opportunities for advertisers to connect with its rapidly growing and increasingly affluent population at scale, making public spaces better to commuters and visitors and brands unmissable,” Dery said.