oOh!media has extended its large format digital position in Sydney, signing a long-term agreement with EiMedia to represent its 17 digital billboards.
Significantly bolstering oOh!’s large format inventory in the country’s biggest media market, the sites are all positioned on major roads and motorways, providing valuable coverage on key routes, including the M4 at Greystanes, the M7 at Horsley Park, and the Great Western Highway at Eastern Creek.
Robbie Dery, oOh!’s chief commercial operating officer, said: “This long-term agreement with EiMedia aligns with oOh!’s ongoing strategy to grow our unique digital network around Australia, especially across key metro markets.
“The addition of these 17 large-format digital billboards on key roads offers our advertising partners even more ways to connect high value audiences at scale to make their brands unmissable.
“The location of these particular assets also integrates with and complements oOh!’s existing network to drive attention from new consumers not previously served by our network.”
oOh! will begin sales representation for the 17 large format digital billboards effective from 1 February.
This comes after oOh!media signed advertisers, Nine Entertainment and Michael Hill Jewellers, to deliver key highlights of this year’s Australian Open to Out of Home audiences across Australia.
See also: oOh!media delivers Australian Open key highlights with Nine Entertainment and Michael Hill
oOh! announced a content agreement with Tennis Australia at its Outfront in October to provide real-time scores, video highlights and fan moments from Australian Open 2023 to more Australians than ever before.
oOh! is using its market-leading, proprietary technology to broadcast live scores from the first Grand Slam of the year across oOh!’s national digital screen network in seconds, alongside in-vision brand sponsorships.
The oOh!media agreement with Tennis Australia follows a partnership with the AFL to amplify live scores, video, news and photos from last year’s AFL Toyota Final Series which reached more than 80% of Australians.
oOh! has also collaborated with Broadsheet to serve hyper-targeted information on the best entertainment, dining and cultural experiences across state capitals on the oOh! Office network.