oOh!media has won the Sustainability Award at this year’s World Out of Home Organisations (WOO) Awards, held at WOO’s annual Congress in Hong Kong.
The award recognises innovation that works towards reducing the environmental footprint of OOH advertising.
oOh! won the award for its collaboration with GALE Pacific to develop the sustainable material – Ecobanner by GALE Pacific, an Australian-made, PVC-free, flexible banner fabric that offers a 100% capable closed-loop recycling solution for large-format billboard advertising.
Speaking from the WOO Congress in Hong Kong, oOh! CEO Cathy O’Connor said the collaboration with GALE Pacific on Ecobanner “exemplifies how innovation and sustainability can coexist, driving the out of home industry toward a more sustainable future.
“We’re delighted to receive this honour in a category that celebrates the great work being done in sustainability by OOH peers around the world.”
The material was first used during the FIFA Women’s World Cup last year at the Glebe Island Silos.
Glebe Island Silos using Ecobanner for Nike FIFA World Cup Campaign
The initiative was driven by oOh!’s environmental, social, and governance (ESG) team, in partnership with its printing arm, Cactus Imaging, which wanted a large format OOH solution that met the sustainability demands of agencies and advertisers.
Following research with GALE Pacific, oOh! adopted Ecobanner by GALE Pacific as its default product for compatible large format billboards.
John Paul Marcantonio, CEO of GALE Pacific, added that he and the team were “thrilled that oOh!media’s use of Ecobanner by GALE Pacific has been recognised with the WOO Award for Sustainability.”
“We’re proud to have created a truly circular solution for the out of home space and honoured to play a part in this achievement,” he said.
“We are excited to continue our partnership with oOh!media and offer eco-friendly textile innovations to meet the growing demands of sustainable advertising.”
See also: Entering ‘the joy factory’: How oOh!media is making the most of creative OOH
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Top image: Matthew Dearden, CEO Alight Media; Cathy O’Connor, CEO oOh!media, Dino Burbidge, CEO Dinova Ltd.