oOh!media has renewed a multi-year contract with VicTrack, which will incorporate several new digital developments and will also launch an additional five new large format sites to its digital network in December alone.
This will further strengthen oOh!’s Out of Home leadership in metropolitan and regional Victoria.
The long-term agreement with VicTrack, which owns Victoria’s rail transport land, assets and infrastructure, includes multiple existing large-format classic sites at locations in Bendigo and Ballarat, and gives oOh! the ability to build new digital locations in key population centres across the state.
Robbie Dery, oOh!media’s chief commercial operating officer, said: “oOh! continues to strategically invest in growing our unique network reach, delivering audiences at scale for brands. We’re delighted that our partnership with VicTrack, which has been built over many years, has been extended.
“This ongoing relationship, combined with our unrivalled market experience, places oOh! in good stead moving into 2023,” he added.
In addition to the VicTrack contract renewal, oOh!Media is also delivering five new large format digital sites to its network in December. All five large format sites are strategically positioned in high traffic locations on busy roads and freeways in South Melbourne, Burnley, Seaford and Hallam, as well as Warrnambool.
Michael Cali, national commercial director, oOh! added: “oOh! works collaboratively with commercial partners to ensure the delivery of quality assets in the right locations.The addition of five large format digital sites in regional and metro areas rounds out another successful year of growth for our billboard offering.
“Moving into 2023 we have a full pipeline slated for Large Format across metro and regional markets continuing our commitment to deliver more options for advertisers to reach audiences at scale and make their brands unmissable,” he added.
This comes after oOh!media and the Victoria Police announced its partnership earlier this month by creating safer spaces for public transport users by prompting them to report unwanted sexual and anti-social behaviour.
Working alongside Victoria Police and at no cost to the Government, oOh! is installing thousands of ‘STOPIT’ information stickers across its network of 5,200+ bus shelters.