oOh!media has secured the exclusive rights to internal and external advertising assets at Newcastle Airport, the company announced recently.
Newcastle Airport is NSW’s second busiest airport and the gateway to Australia’s largest regional economy. The new addition will enable oOh!media to reach the 1.28 million passengers that pass through the airport annually.
Newcastle Airport executive manager corporate affairs Hannah Jamieson said: “Our partnership with oOh! will enhance the terminal experience and ambience, while also providing support to the strong local, national and global economic activity in our region.”
oOh! group director of Fly portfolio, Robbie Dery, said: “This is an important win for oOh! as it provides another way for us to help advertisers effectively reach and engage with customers in regional areas – an audience that is 30% of Australia’s consumer audience.”.
oOh!media now represents 11 airports, 15 terminals and 18 lounges. The company will deliver a range of dynamic and classic assets across both internal and external precincts.