oOh!Media has unveiled changes to its C-Suite that see its top people take on different roles in light of recent wins for the outdoor advertising company.
Neil Ackland steps into the newly created role of chief retail media officer after five years as chief content, marketing, and creative officer.
The new role at the business comes after news of Australia Post’s partnership with reo, powered by oOh!media, to trial its in-store screen retail media network across 60 Australia Post stores across Victoria that will engage with customers whether they’re sending or collecting a parcel, or using other services.
An oOh! spokesperson said in a statement: “Given the strategic focus and momentum of reo, powered by oOh!media in the rapidly growing retail media space, which this week announced a major partnership with Australia Post and with more announcements to follow, Neil Ackland has been appointed as chief retail media officer to capitalise on these exciting opportunities.”
In addition to Ackland’s new role, Bel Harper has been promoted from executive group director – product strategy. The spokesperson said: “Bel Harper, who has held senior leadership positions at oOh! for 13 years and worked in Out of Home for 27 years, adds marketing to her existing product remit, becoming chief product and marketing officer.”
Neil Ackland, Aimee Dixon, Barry McGhee
Earlier this week, Australia Post announced it will trial in-store screen retail media network with reo, powered by oOh!media, to evolve its extensive physical footprint into a platform for connecting brands with consumers.
The screens give advertisers with opportunities to deliver targeted and contextual messaging with reo’s comprehensive retail media solution, including hardware, software, and services, which will enable the national postal service to launch its in-store network quickly and efficiently.
Aimee Dixon, general manager enterprise brand and retail marketing at Australia Post, said: “By leveraging our physical footprint, we are excited to expand the value we deliver to businesses across Australia, starting with a rollout in 60 locations in Victoria. Our collaboration with reo is a key part of this strategy, allowing us to connect brands with customers through dynamic in-store media solutions.”
Ackland added: “reo’s advanced infrastructure and extensive media expertise ensures Australia Post can unlock new revenue streams while maintaining focus on serving their customers. Together, we’re setting a new benchmark for contextual, targeted advertising across Australia.”
Top image: Neil Ackland and Bel Harper
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