oOh!media has launched a new data-led Out of Home campaign designed to encourage Australians across the country to get their Covid-19 vaccinations as soon as possible, so they can get back outdoors.
Leading with the tagline ‘Getting back outdoors, it’s worth a shot’, the location-based campaign uses data from the Australian Government to highlight state and territory vaccination rates, as well as dynamic creative tailored to local suburbs.
Designed and implemented by oOh!’s in-house creative team, the campaign is running across classic and digital signage nationwide, visually updating the public on vaccination progress as momentum builds over the coming weeks.
oOh!media CEO Cathy O’Connor said the company wanted to do something to support governments’ vaccination strategies and help life return to some kind of normality as quickly as possible.
“As the leading Out of Home company in Australia, we have a vested interest in getting Australians back outdoors as soon as we can, so we wanted to use the power of our network, which reaches millions of people each week across metro and regional Australia, to show support and encourage everyone to get the shot,” she said.
“It’s the right thing to do, and the only real way to reduce the chance of further lockdowns as we get to grips with the pandemic.”
“We believe the more people see the number of others getting vaccinated, the more likely they are to do the same thing themselves – and that’s good for all of us.”
Last month, Mediaweek spoke to O’Connor.
“I am very upbeat about the prospects of future growth for out of home. The longer I’ve been in the chair, I can see the things that are going to drive that growth for the industry, which is really encouraging. oOh!media is a great business. So I’ve really enjoyed the change. I think it’s a fantastic sector with a big future,” she said.