oOh!media is set to expand its Australian Open integration to create innovative moments for tennis fans and brands alike.
The outdoor advertising and media company is offering advertisers deeper brand integration opportunities by blending their creative with Australian Open visuals and live tournament updates with fresh creative templates for brands to integrate their messages with Australian Open content.
oOh! will keep fans up-to-date with pre-game fixtures, live score updates and final match scores, as well as highlighting the best action from the tournament, with full placement exclusivity.
The media company is also expanding the reach of the Australian Open across its digital national out of home network, allowing tennis fans to engage at more locations and touch points throughout the country, including oOh!’s Office, Fly, Street, Road, and Retail environments.
oOh! will also introduce the Australian Open to brand new commuter environments in Sydney, including key locations such as the recently launched Woollahra Council – Australia’s most affluent local government area, Sydney Metro, and the Martin Place Retail precinct.
These new placements offer brands unprecedented access to buy across multiple audiences at scale and across multiple high-traffic areas.
Chris Freel, oOh! group director, sales, said: “oOh! is excited to partner with Tennis Australia. We know that millions of Australians love the Australian Open and we can’t wait to bring more moments from this iconic event to the masses across the nation, delivering unmissable brand experiences and giving real value to tennis fans.
“With our new creative templates and expanded network, we’re helping brands build fame in new and innovative ways. This level of integration is a great opportunity for brands to connect with audiences at scale, for one of the world’s most popular sporting events.”
oOh! signed an exclusive multi-year Out of Home partnership with Tennis Australia in 2023 to serve up all the action from the Australian Open. At this year’s event more than one million fans attended the two-week tournament, injecting $482 million into the Melbourne hospitality and tourism sector, with more than 1.5 million passengers moving through Melbourne Airport over its two weeks.