In a move to bolster its large format digital network, oOh!media has added 51 new sites throughout the year, with a particular focus on key locations in Sydney, Melbourne, and Brisbane. The media company recently introduced seven premium sites strategically positioned across major arterials in these cities.
Among the latest additions is a high-impact digital billboard in the Sydney suburb of Mosman. The overhead bridge location complements oOh!’s existing Mosman large format inbound digital sites and the Mosman Street Furniture network.
A second Sydney site is placed on Parramatta Road near the Norton Street hub in Leichhardt, targeting outbound CBD audiences on one of Sydney’s busy travel corridors.
The West Gate Freeway and Western Ring Road interchange are new sits for oOh!media in Melbourne. The locations offer advertisers the opportunity to engage eastbound traffic from the Princes Freeway.
Brisbane sees the launch of two large format digitals at the Inner City Bypass in Bowen Hills, a key arterial route connecting multiple roadways, including the Pacific Motorway, Clem Jones Tunnel, and Airport Link Tunnel. Additionally, two digital billboards have been added on Toohey Road in Salisbury, targeting traffic between the M1 and Kessels and Riawena Roads.
oOh!media’s chief revenue and growth officer, Paul Sigaloff, emphasised the company’s commitment to expanding the large format digital billboard network at premium locations, connecting brands with audiences at scale. Sigaloff commented, “These seven new screens launch at a time when more people are outdoors preparing to enjoy Christmas and summer holidays, and as we look ahead to next year, oOh! will continue adding premium new sites to capture audience attention at scale and make brands unmissable.”
oOh!media’s digital expansion aligns with its strategic network expansion plan, with 40% of the new sites located in the Sydney metro market. This expansion includes a significant long-term agreement with EiMedia to represent 17 digital billboards on major Sydney roads and motorways.
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