Below is an outdoor gallery featuring campaigns from some of oOh!media’s first half partnerships.
Schweppes ALT
Schweppes partnered with oOh! earlier this year to launch its new soft drink, ALT, to market. To engage the notoriously hard-to-reach millennial audience, oOh!’s online platform JUNKEE developed bespoke content that spotlighted unique individuals who lived by the brand’s “keep doing you” ethos.
This campaign was amplified across oOh!’s integrated online and offline ecosystem, including JUNKEE, LOCATE by oOh! (Universities) and EDGE (oOh!’s in-house experiential agency), which put the drink in the hands of the hard-to-reach audience.
Pictured top: oOh!’s EDGE team handing out drinks on campus
Officeworks
Officeworks, in partnership with oOh!, ran a multiplatform campaign engaging and educating students on the importance of saving on school supplies.
JUNKEE produced video content and written pieces on how “Smart Students Save”, which were amplified across oOh!’s online and offline ecosystem. Three simultaneous creative displays also ran across oOh!’s University network, allowing multiple messaging options for the brand to target different student audience segments.
Google Pixel
Google Pixel partnered with oOh! to deliver dynamic and tailored messaging across the oOh! FLY network. The brand was able to tap into live flight feeds through oOh!’s exclusive partnership with Qantas, targeting specific messaging to people depending on their travel destination.
Holden Commodore
A special build campaign for Holden saw oOh! produce a giant pair of custom working headlights to light up the iconic 170 meter-long Glebe Island Silos site all night long.
