oOh!media has announced the appointment of Dani O’Meara to the newly created role of NSW sales director – independent agencies, as the company continues to drive growth in this sector.
Promoted from oOh! group sales leader, O’Meara will provide strategic leadership to the company’s independent agency sales function, working with around 170 agencies.
Tim Elder, oOh!’s national head of sales, said that with several years’ sales management experience, a diversified media skill set beyond Out of Home and a wealth of experience in lead generation, O’Meara had all the right attributes to build what is fast becoming one of the company’s key customer segments.
“This role was introduced to create more senior support across the independent agency space, and I am delighted to see Dani taking the reins in this area of the business,” he said.
“The calibre of applicants was extremely strong, but through the process it became very clear the talent we have at oOh! is best-placed to allow us to realise our ambitions for this role.”
O’Meara’s appointment is effective immediately.
In February, oOh!media Limited announced its financial results for the year ended 31 December 2020 (“CY20”).
In what the outdoor company has labelled a challenging year for the sector due to the Covid-19 pandemic and the effect it had on the industry, oOh! highlighted its position, announcing it had increased its market share in Australia and New Zealand. Additionally, it implemented a series of measures to strengthen its financial position and reduce its cost and capital expenditure base by over $120 million.
Revenue declined by 34% to $426.5m for CY20. oOh!media noted significant revenue recovery in Q4 across key formats (Road, Retail, Street Furniture, NZ).
Underlying EBITDA was $63.2m in CY20 compared to $139.0m in CY19
The company reported an underlying NPATA loss of $8.0m compared to $52.4m profit in CY19.