oOh!media has launched a new large-format, double-sided billboard along Ocean Reef Road in the northern Perth suburb of Wangara.
The outdoor media company say the high-traffic location in the City of Wanneroo, offers brands a prime opportunity to engage with audiences traveling from the Coast to the Swan Valley, at scale.
The new billboard, combines a dynamic digital face targeting westbound traffic and a classic eastbound face.
Positioned on one of the area’s busiest thoroughfares, Ocean Reef Road connects directly to key arterial roads including the Mitchell Freeway linking to the CBD and the Tonkin Highway connecting to the airport.
This latest installation complements oOh!’s existing footprint, which includes its street furniture contract with the City of Wanneroo. Together, these assets deliver more than 91% reach. Additionally, the recently launched single-sided digital billboard in Como, has quickly become a favourite for brands aiming to reach Perth’s upscale audiences. This site also benefits from connections to major attractions like Optus Stadium, Crown Casino, and Perth Airport.
Chris Eyres, sales director WA at oOh!media said: “This new site in the City of Wanneroo marks an important step in our continued expansion in Western Australia. The combination of digital and classic formats provides unparalleled flexibility for advertisers to engage commuters traveling in both directions. With this site, we’re bringing oOh!’s premium capabilities to a high growth area that has historically been underserved by large-format media, opening up new opportunities for brands to connect with commuters.”
oOh!media continues to maintain a footprint across Perth’s CBD and broader market, with signature digital and classic assets including the Yagan Square billboard featuring 3D anamorphic capabilities, as well as a key site along the Mitchell Freeway.
This extension with Perth comes after the outdoor media company expanded its Australian Open integration to create innovative moments for tennis fans and brands alike.
See also: oOh!media extends Australian Open partnership with deeper brand integration opportunities