OMG has marked its fourth consecutive year as the leading holding company, taking the top spot in the COMvergence Media Agency Billings and Market Share report.
Independent research company COMvergence publishes media agency rankings globally, including reviews of 22 holding group agencies and seven independents. Since the report’s inception in 2020, the holding company has maintained its market-leading position for four years in a row, crediting capability, structure, client resourcing, and its high retention rate across large international and local clients for maintaining its position.
“The capability OMG has across its wealth of brands continues to cement our number one position in market,” Peter Horgan, CEO, OMG ANZ, said.
“Sustaining this leadership position for four years is a testament to our focus on delivering the highest level of service and innovation for our clients, our market leading Omni platform and of course underpinned by the strength and diversity of our people.”
OMG said its success is the sum of its parts, including OMD sitting $295m above its nearest competitor, GroupM’s essenceMediacom.
OMG agency Resolution Digital onboarded new clients myPlates and El Jannah, Hearts & Science merged with sister OMG agency Foundation in June, plus PHD won the McCain and AFL media accounts and a string of retentions, including Singapore Airlines, Virgin Australia, and ANZ.
OMG emerged from the 2024 Cannes Lions International Festival of Creativity as the best-performing media holding company, earning the highest combined total of Lions awards (including two Grand Prix) and shortlists.