OMDIGI was launched as an SEO/SEM agency back in 2015.
But, over the years, the independent agency evolved, and its capabilities grew along with what its clients wanted and needed.
Vicki Iszatt, managing director of OMDIGI, said: “We’ve been lucky enough to work with some pretty big awesome brands across Australia, New Zealand, and the UK.”
Iszatt spoke to Mediaweek about its continuing relationship with its clients, the independent agency’s performance in 2022 and the benefits of being part of the IMAA.
In her role as managing director of OMDIGI, Iszatt explained that she oversees strategy and ensures that the team is delivering for our clients.
As a performance agency, OMDIGI specialises in Google Ads, SEO and Paid Social. “We have a team of creatives and content writers, and we also do a lot of web development,” she said.
OMDIGI’s relationship with its clients
OMDIGI has worked with a diverse range of different clients over the years and has a group of foundation clients that have stuck with them through the years.
Iszatt proudly said: “We have foundation clients that still put us forward for all opportunities or take us with them to each company that they move to. It’s been amazing to grow with some of these people and watch their journey over the years.”
While the agency is pleased to have retained its foundation clients over, Iszatt noted that they are keeping tight-lipped on their recent wins and instead hinted to: “watch this space.”
Looking back at 2022, Iszatt shared that it was a great year for the agency, with many big wins and opportunities that came their way.
“It was also great getting out as the team enjoyed Cannes in Cairns, Radio Unlimited and the IMAA’s Digital Deep Dive events,” she added.
Going into growth mode and being part of the IMAA
In the year ahead, OMDIGI Group is focused on growth. Iszatt said: “2023 is already shaping up to be even better than 2022, and there are a lot of exciting things in the pipeline.”
OMDIGI Group joined the IMAA in June 2022, and Iszatt noted that they “haven’t looked back since.”
“The collaboration, information and opportunities to network with our peers has been phenomenal, and we really feel part of an awesome team that is giving the holding companies a run for their money!” she added.
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Top image: Chris Earle and Vicki Iszatt