OMD Worldwide has been named Global Media Agency of the Year by Adweek, he US media and advertising industry publication.
Last year, OMD won more than 300 pitches globally (the largest of all its competitors according to analysts R3), at the same time more than doubling their retention rate and improving client ratings four consecutive times throughout 2018. OMD also remained the most medalled agency at Cannes Lions Festival of Creativity.
From a local perspective, OMD said it is coming off the back of their best year ever, with a series of new business wins including Suncorp, Qantas Global, Belong, Activision and The Fork. OMD Australia was ranked #1 “Highest Billing Media Agency”, according to the latest RECMA Global Billings Ranking.
Most recently, OMD Australia has seen positive results and rankings in the latest Media i survey (October 2018: n 3,885).
Florian Adamski, global CEO of OMD said: “None of this would have been possible without the hard work, talent and adaptability of our people nor the trust placed in us by our clients and partners. I’m incredibly proud of what we have achieved and look forward to building on this foundation in 2019 and beyond.”
Aimee Buchanan (pictured), CEO, OMD Australia added: “This accolade is a fantastic acknowledgement of the success we have seen locally over the last 12 months. We have really focused on our people, bolstering our product, maintaining our cultural leadership and continuing to drive sustainable growth. That momentum has put us in a great position at the start of the year and we look forward to it continuing throughout 2019.”