Whitnall has over 11 years’ industry experience working across the UK and Australian markets. Having first started her career at MediaVest and Initiative, Whitnall re-located to Australia in 2013 to take her first role with OMD Sydney as interactive director, working across clients such as Qantas and Estée Lauder. Whitnall re-joined OMD as head of digital, Sydney 12 months ago, coming from Ikon Communications, where she was head of digital amplification and trading.
Whitnall will be joining the national executive team, reporting directly into Aimee Buchanan, CEO, OMD Australia.
Buchanan said, “Sian has made a significant impact to our clients’ work and our digital product. Sian embodies the OMD ambition of driving performance for our clients, always done with integrity. We are thrilled to see her step into the chief digital officer role, continuing to elevate our capability in digital, data and technology.”
Whitnall’s appointment is effective immediately.