OMD has made several key appointments to its strategy team. Gavin Gibson returns to the agency as national chief strategy officer, while Peita Pacey also returns to OMD as head of strategy for OMD Sydney.
Gibson has extensive experience across the globe, having worked for OMD in the region as the strategy lead for OMD APAC as well as the global VP of marketing for HTC. In his new position, working with the Sydney, Melbourne and Brisbane teams, Gibson will lead the national strategic community and be responsible for the evolution of the OMD strategic output.
Pacey has extensive experience having worked client, publisher, and agency sides of the industry. She joins OMD from Carat where she was head of strategy, Sydney.
Gibson has commenced his role, reporting into Aimee Buchanan, while Pacey joins OMD on June 19, reporting into Gibson.
Further news for the OMD Sydney strategic team is the promotion of Danni Dimitri to strategy director for McDonald’s, and the promotion of Daisy Huang to strategist, who will work across a number of OMD’s key clients.