The Outdoor Media Association (OMA) has announced the Out of Home (OOH) industry’s half-year net media revenue.
The OMA reported revenue of $478.6 million, up 19.5% from $400.4 million for the same period in 2021.
Digital Out of Home (DOOH) revenue accounted for 62.4% of total net media revenue year-to-date, an increase over the recorded 58.3 per cent for the same period last year.
Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry, including OMA membership up to May 2022.
Category figures 2022
Roadside Billboards (over and under 25 square metres) $223.1 million
Roadside Other (street furniture, bus/tram externals, small format) $104.9 million
Transport (including airports) $39.9 million
Retail, Lifestyle and Other $110.7 million
Category figures 2021:
Roadside Billboards (over and under 25 square metres) $176.9 million
Roadside Other (street furniture, bus/tram externals, small format) $97.3 million
Transport (including airports) $27.2 million
Retail, Lifestyle and Other $99.0 million
Category figures 2020:
Roadside Billboards (over and under 25 square metres) $131.4 million
Roadside Other (street furniture, bus/tram externals, small format) $78.5 million
Transport (including airports) $44.1 million
Retail, Lifestyle and Other $71.1 million
Category figures 2019:
Roadside Billboards (over and under 25 square metres) $178.1 million
Roadside Other (street furniture, bus/tram externals, small format) $126.2 million
Transport (including airports) $84.0 million
^^Retail, Lifestyle and Other $109.3 million
Earlier this year, the OMA released the OOH industry’s full-year net media revenue results for 2021. Over the last year, the industry saw a total increase of 24% in net media revenue. Net media revenue for 2021 increased to $812.7 million, which is up from $655.2 million in 2020.
See also: OMA release breakdown of Out of Home industry’s 2021 net media revenue
OMA CEO Charmaine Moldrich said at the time: “We began the year cautiously optimistic for industry recovery, and while the second wave of lockdowns mid-May stymied momentum, revenue consistently tracked above 2020 levels. What’s more, December’s results mark the first month since revenue has risen beyond pre-pandemic levels, up seven per cent from December 2019.
“We’ve taken this time as an industry to bolster our platforms and processes to make Out of Home easier to plan and buy campaigns and measure their impact. Launched on 31 January, MOVE 1.5 and our Industry standards provide a world-first for buyers,” she added.