The Outdoor Media Association (OMA) has announced the winners of the Quarter Three Creative Collection competition for 2022.
There were 37 entries from OMA members including: BIG Outdoor, Blue Tongue Outdoor, Civic Outdoor, goa, GoTransit, JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Shopper and TorchMedia.
Guest judges included:
• Aldo Ferretto, creative director, The Hallway
• Angelo Poli, head of sales, The Media Shop
• Edwina Moller, brand manager – BONDS, HANES Brands
• Mark Buckley, general manager, Civic Outdoor
Charmaine Moldrich, CEO of OMA, said: “This quarter’s Creative Collection competition represented a wide range of excellent Out of Home advertisements, starting from simple, clever ideas to big, audacious displays.
“The always clever and humorous, Specsavers continue to riff on … Should have gone to Specsavers using a tried and true line of copy and the poster space to cut through with their brand message, juxtaposed with new 3DOOH tech from BINGE’s, House of the Dragon campaign, creating an optical spectacle.”
Angelo Poli, head of sales at The Media Shop, said: “I liked The Guardian Live Headlines campaign as it echoed back to the days of old where we saw our daily headlines on a newsagent’s poster; this simple tried and true idea was used to transform DOOH panels into modern-day headline breakers. It functions as an extension of the online world and gives passers-by news notifications in real time.”
Edwina Moller, brand manager at BONDS – HANES Brands, said: “I was excited by the many great campaigns that were out and about last quarter. The entries have definitely inspired me to think differently about what I could do with my brand in the future.”
Aldo Ferretto, creative director at The Hallway, said: “The Without Them National Missing Persons Week campaign was the clear winner in the Out of Home for Good category. The impactful, human element inspires action, and the creative does a nice job of showing the reality of long-term missing persons using the power of the poster to get the message across.”
Mark Buckley, general manager at Civic Outdoor, said: “From a media owner perspective, it is wonderful to see the high calibre of creative. We talk a lot about technology and innovation and it’s absolutely true that the OOH space has never been so dynamic.”
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is OOH by recognising exceptional campaigns in each quarter. Campaigns are judged across the following categories:
• Big, Bold, and Bright
• Best Use of Multi-Format
• Best Use of Digital
• Innovation in Out of Home
• Out of Home for Good
