Ogury has launched a new advertising platform that it claims will redefine how brands and agencies address the growing challenge of signal loss in the digital ecosystem. Unveiled today, Ogury One offers direct access to the company’s proprietary Personified Advertising technology, delivering a user-friendly, privacy-safe solution for audience planning, activation, and reporting.
Chris Manson, country director of Ogury Australia, described the launch as a “significant milestone” for the company and its partners. “Ogury One is a user-friendly tool that simplifies campaign management while delivering unprecedented on-target performance and scale,” he said. “Brands and agencies can now seamlessly orchestrate their campaigns with complete control, whether through our platform or API integrations.”
Ogury One.
Meeting the moment: privacy-first targeting at scale
As digital advertising grapples with the realities of signal loss and diminishing addressability, particularly across the open web, Ogury One offers an alternative to conventional audience targeting. The platform taps into Ogury’s Personified Advertising, a method that targets anonymised groups, or personas, rather than individuals. These personas are built from zero-party data collected via large-scale surveys, enriched with billions of data points such as contextual and bid request data, and refined by AI.
Crucially, the system does not rely on cookies or alternative IDs, maintaining scale and addressability without compromising user privacy. Ogury’s dataset reaches over 2.5 billion unique devices per month across mobile and desktop, spanning 49 countries.
A platform built for advertisers
Ogury One offers three core functions: intelligent planning, effortless activation, and comprehensive reporting.
• Intelligent Planning: includes an AI-powered Persona Builder that transforms campaign briefs or keywords into a list of relevant audience personas. Advertisers can also browse and combine ready-made personas, supported by in-depth insights, ranging from demographics and preferred sites to activity times and device types.
• Effortless Activation: allows for campaign setup through Ogury’s own dashboard or via integration with preferred DSPs or campaign management tools. The self-serve interface is designed to minimise technical barriers and make persona-based targeting accessible to marketers of all levels.
• Comprehensive Reporting: delivers performance insights either within the platform or directly into advertisers’ business intelligence tools, supporting real-time optimisation.
Australia in focus
Ogury One is now available to existing and new clients in Australia, adding local firepower to Ogury’s global rollout. Manson said the platform is particularly timely for the Australian market, where privacy reform and performance pressures are reshaping digital strategy.
“The strength of Ogury One lies in its ability to combine advanced planning and automation with full transparency and control,” said Manson. “In a market where scale and privacy have often been at odds, we’re offering a future-facing solution.”
As third-party data continues to degrade and privacy expectations climb, platforms like Ogury One signal a growing shift toward persona-based planning, where marketers focus less on individuals and more on anonymised, intent-rich audiences.