Ogilvy Network ANZ has appointed Liana Rossi, the head of content from Tasmania’s Museum of Old and New Art (MONA), to the newly created role of head of culture and influence.
Rossi joins the company after five years with MONA, which is Australia’s largest privately-owned museum.
The creative, who was the driving force within MONA’s internal agency, has worked on the festival Mona Foma, Air Mofo, Tassie’s largest craft brewery Moo Brew, wineries Moorilla and Domaine A, restaurants, accommodation, a charity and more.
Rossi brings to the new role her cultural insight and creative counsel to Ogilvy Network’s clients, as well as a deep knowledge and understanding of gaps and opportunities in emerging culture.
Prior to her time at MONA, Rossi worked on social and activation led projects for R/GA, Revolver, Special Group and We are Social. She also spent time at DDB Sydney where she contributed to the Sydney Opera House’s highly awarded #comeonin campaign.
Rossi’s agency career began at Present Company after several years contributing to Sydney’s cultural landscape via street publications, fashion blogs and working with emerging designers and artists.
Toby Talbot, chief creative officer of Ogilvy ANZ said: “We have created an exciting and far-reaching position for Liana here at The Ogilvy Network. A unique role for a unique talent.”
Richard Brett, chief executive officer Ogilvy PR and Ogilvy Health, said: “We are beyond thrilled to have Liana join Ogilvy.
“She is an incredible talent, a brilliant thinker, a truly outstanding creative and has a unique ability to think in a truly modern way – putting organisations at the heart of culture. We can’t wait for her to join the team,” he added.
Rossi said of the new role: “After five years at the end of the earth, I can’t wait to bring everything I’ve learned to this new position at Ogilvy and join the very talented team. Watch this space.”