The out-of-home (OOH) industry has reported its tenth straight month of YOY growth, with net revenue of $69.9 million for the month of October, an increase of 19.4% from the same month last year, which posted a net revenue of $58.5 million.*
Year-to-date revenue has increased by 17.1%, tracking at $532.8 million, up from $454.8 million* for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 25.3% of total revenue, up from 16.5% of total revenue for the same period last year.
Category figures October 2015:
• Roadside Billboards (over and under 25 square metres) $25.3 million
• Roadside Other (street furniture, taxis, bus/tram externals, small format) $21.6 million
• Transport (including airports) $12.0 million
• Retail, Lifestyle and Other^ $11.0 million
* The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.
^This rapidly growing category reports shopping centre panels as well as all place-based digital inventory including office media – covering inventory in lifts and office buildings, café panels and the inventory of the OMA’s newest member Media Health Tonic which includes digital screens in doctors surgeries and medical centres.