The Oasis Committee is back to build on the positive community impact created after a successful 2024.
Chairperson Michelle Testa, client partner at Carat, has led the committee for the past six months, analysing and reimagining greater success this year.
“We were absolutely thrilled with our outcome in 2024, raising a record-breaking $162,190, and more importantly, refocusing the event around its core purpose,” said Testa.
“Since September, we’ve been reviewing every aspect of the event, identifying key successes, and exploring new opportunities to take the event to the next level.”
A key factor in the Committee’s success has been its innovative “Squad and Sprint” approach.
The 17-member team is divided into three specialised squads, each focused on specific areas and led by emerging senior leaders, The Brand Agency’s Eloise Cribb leading marketing, Urban List’s Lelani Vakaahi leading revenue and Alicia Campbell from Seven West Media leading the event squad.
These squads work in “sprints” between major committee meetings, allowing for a more focused, agile approach and ensuring continuous progress towards the event’s goals.
“The response to join the Committee after the 2024 event was truly overwhelming,” Testa said. “It’s a clear testament to our ability to show that our industry can make a real impact for good, with new members eager to get involved and contribute.”
Guy Rees, state manager – WA Youth Services, The Salvation Army Australia Territory, said: “I would like to recognise the passion, commitment and immense contribution of the past, present and future members of the Oasis committee. We are truly blessed to have such a wonderful long-term relationship that has gone from strength to strength and I am really excited to see this continue to grow.
“Thank you just is not quite enough but I am truly grateful for the leadership and commitment of Michelle and the incredible work put in by the committee to host such an amazing event – and the significant contribute this brings to change the lives of young people in WA.”
Testa added: “I would like to take the opportunity to acknowledge the support and contribution made by outgoing 2024 Committee – Bronte Davy (Rare), Evelyn Dalton (Moonsail), Luke Whelan (Perth Is OK!) and Reyne Thompson (The Brand Agency).”
The Oasis Committee raises awareness and funds for the Salvation Army’s efforts to help support disadvantaged youth.
The Salvation Army’s WA Youth Programmes are designed to serve some of the most disadvantaged young people within our community. These young people’s lives have been severely impacted by their parents’ or guardians’ alcohol and drug addiction, mental health and unstable home environments. As a direct result they experience family violence, abuse, neglect and abandonment. The focus of the Oasis Project is Oasis House in Mirrabooka, with funds raised supporting a range of initiatives aimed at giving young people a safe and stable environment in the first instance and help them transition to independent living.
The Oasis Committee is excited to once again deliver a powerful industry event this year, with a new theme to be announced shortly complemented by some new initiatives intended to support the fundraising efforts.
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Top image: Back Row – Jodie Allen (Match & Wood), Ebony Lane (Perth Is OK!), Carma Levene (Marketing Consultant), Sophia Taylor (Moonsail), Sophie Park (Carat), Kylie Macey (303MullenLowe), Chris Perera (Steam Outdoor)
Front Row – Caitlin Buck (Val Morgan), Dom Driscoll (oOH!), Leilani Vakaahi (Urban List), Alicia Campbell (Seven West Media), Michelle Testa (Carat), Sophie Fielding (The Brand Agency), Eloise Cribb (The Brand Agency), Tia Sullivan (Initiative), Jess Cameron (ARN)