Nunn Media has been appointed by Melbourne Airport as its media agency of record to guide strategy, planning, and activation across all digital and traditional marketing channels.
The appointment follows a review involving a selected panel of independent and holding group agency brands. The agency will partner with Melbourne Airport to guide its consumer marketing across both parking and retail.
Matt Nunn, CEO of Nunn Media said: “Our group is thrilled to be appointed by Melbourne Airport and assist them with their retail and parking growth whilst showcasing the outstanding experience the airport offers for domestic and international travellers.”
Monica Kent-Giles, head of marketing at Melbourne Airport, said: “After an extensive review we are thrilled to appoint Nunn Media. They demonstrated a clear understanding of our consumer, brand, and business requirements, insightful strategic thinking, a results-driven methodology, leading digital capabilities and team chemistry. We can’t wait to start working with them.”
Last month, the agency also announced its appointment as media buyer for Bakers Delight.
The agreement sees them serve as Bakers Delight’s media buyer for its Australian marketing campaigns across print, online, broadcast and digital media channels, supporting Bakers Delight’s objective to maintain high brand awareness in these markets while introducing the brand to new customers.
Jodi Murray-Freedman, director of marketing at Bakers Delight said Nunn Media’s operational excellence and integrated digital media capabilities made it the ideal partner.
“We’re proud to appoint Nunn Media to deliver media buying services that will elevate the Bakers Delight brand. Nunn Media’s operational excellence, broad suite of integrated digital and traditional media capabilities and strong understanding of our customers’ media consumption habits will be invaluable”, she said.
Matt Nunn said the agency is proud to work with one of Australia’s most loved brands.
“Nunn Media is proud to work with Bakers Delight, a nationally loved brand that plays an important role with Australian families and their local communities”, he said.
“This client win is a testament to our breadth of integrated capabilities, specialist team and commitment to outstanding client service”.
See also: Nunn Media bread-rolls in Bakers Delight as a major client