SunRice has appointed Nunn Media as its strategic media partner across Australia and New Zealand.
The media agency will take the lead role in managing media planning and buying for the brand from incumbent Havas in a bid to help achieve the company’s ambitious growth goals across the region.
“Nunn Media stood out during the pitch process for their strategic insight, creative thinking, and commitment to delivering results,” Tamara Howe, chief marketing officer at SunRice, said.
“Their innovative approach and deep knowledge of the Australian and New Zealand markets will be invaluable in helping us elevate our brand and connect with consumers in meaningful ways.”
The SunRice Group is a global FMCG business and one of Australia’s leading branded food exporters that operates across 10 countries and has 35 major brands that are sold in close to 50 global markets.
SunRice brand ambassador Poh Ling Yeow
“We are really looking forward to working with SunRice and help propel their business forward,” Chris Walton, managing director of Nunn Media Sydney, added.
“This is a fantastic opportunity for us to demonstrate our media expertise and deliver measurable results for a brand that has such a strong legacy in both Australia and New Zealand and look forward to a long and successful partnership. We are on an exciting trajectory, growing not only in scale but also in recognition due to the quality of the work being done and the results that work is achieving.”
SunRice is Nunn Media’s latest win, following its appointments for Baker’s Delight, and Melbourne Airport. Last year, the media agency also won the Spotlight Retail Group media account, managing its integrated digital, online, and broadcast media buying campaigns for brands such as Spotlight, Anaconda and Harris Scarfe.
The independent agency won the account, which is reported to be worth $90 million, following a three-way pitch against incumbent agency PHD and Stratosphere. At the time, Matt Nunn, managing director of Nunn Media, told Mediaweek the win was a “testament to the product” they have in market.