Nunn Media has acquired Sydney-based digital agency Indago.
The acquisition integrates into Alley Group, the independent media agency’s existing Sydney-headquartered global digital agency and brings its employee base of 65 people in Australia.
Indago works with international brands and Australian companies, including Travelex, ADT Security and Hays Recruitment. It’s clients include Tinder, JB Hi-Fi, Seafolly, Netgear and Wilson. The agency will integrate its digital media, enterprise SEO, data, web development and analytics services.
Gary Nissim, managing director of Indago, will become the CEO of Alley Australia effective immediately, working with both the local and global leadership team, including Di Sandhu, the recently appointed general manager of Alley Melbourne.
Matt Nunn
Matt Nunn, CEO and founder of Nunn Media, said he was excited by the prospect of combining the two entities. He said: “Nunn Media has had an exceptional few years in terms of its commercial performance, capability enhancements, and the people it’s attracting as part of a strong growth trajectory.”
“With digital marketing currently representing 70 per cent of revenue, Nunn’s acquisition and product strategy remains focussed on new and complementary capabilities to our brands, with an emphasis on digital media, technical web development, data, and analytics. Indago, therefore, is a perfect fit for us.
“Data is a client’s most powerful asset, so integration of Indago’s proprietary products and methodology will further accelerate Alley and Nunn’s data and analytics capabilities.
“I have known and respected Gary and the Indago business for a number of years and can confidently say that he is an exceptional leader and thinker. His team brings a unique set of capabilities to our group and we are delighted to be working together.”
Nick Lavidge
Nick Lavidge, Alley Group’s United States of America-based Global CEO, added that Alley was founded on the belief that when organisations spend money on marketing they should make money on marketing, and Indago shares that return-on-investment philosophy.
“With its unique capabilities we feel that Indago will help enable Alley’s client promise of doing more with less, and as a result, accelerate Alley’s growth. We welcome Gary and his team to the Alley family with open arms.”
Nissim said: “Finding the right partner for the future of your business and team is critical and after a number of approaches over the years, Nunn and Alley were a natural choice.
“We have complementary business visions, a common client focus and share strong momentum and team culture. I can’t wait to help Alley continue its exceptional journey and look forward to working with Matt Nunn, Matt Crook, Nick, and the entire Alley team.”