NOVA Entertainment has announced the return of Nova’s Red Room Global Tour, now powered by Expedia, marking the fifth iteration of the live music brand’s international venture.
The tour, commencing April 28th, will feature performances from prominent international artists across Sydney, Auckland, Los Angeles, and Las Vegas.
The tour launched back in 2014 with four international tours taking place through to 2017. Past performers include Coldplay, Ed Sheeran, Katy Perry, Calvin Harris, Miley Cyrus, Meghan Trainor, and Usher, indicating the scale of talent involved.
The event is positioned as a money-can’t-buy experience, designed to engage audiences through intimate performances and large-scale stadium events.
A select group of Nova listeners will have the opportunity to attend, with Expedia leveraging the tour as a platform to enhance brand visibility through exclusive travel experiences.
NOVA Entertainment’s group programming director, Brendan Taylor, said, “Nova’s Red Room is an iconic brand in the Australian music landscape. Having hosted over 315 artists live in Nova’s Red Room since 2012, we’re so excited to go global again with this world-class artist and location line-up.
“Producing an event of this scale is a huge undertaking, and all made possible thanks to our partner Expedia. It’s set to be an unforgettable listener experience,” he said.
Artists
Nova’s Red Room Global Tour Powered by Expedia will launch with an exclusive Nova’s Red Room event in Sydney on 28 April, with the exciting mystery headliner to be announced in the coming weeks.
Listeners will then travel to Auckland to attend GRAMMY®-nominated singer-songwriter Gracie Abrams‘ The Secret of Us tour in Auckland at Spark Arena.
The next stop on the tour is Los Angeles, as Australia’s own internationally recognised superstar Dean Lewis performs an exclusive and intimate set live in Nova’s Red Room at the iconic House of Blues in Anaheim.
The tour continues to Las Vegas for the final stop, to attend the GRAMMY®-nominated global phenomenon Post Malone’s Big Ass Stadium Tour at Allegiant Stadium, supported by the award-winning, multi-genre artist, Jelly Roll.
Agency
Expedia group senior director, Darren Karshagen, said, “At Expedia, we know music and international concerts are a motivation for many holiday plans, and nothing beats the feeling of seeing a big-name artist while creating travel memories. Expedia is all about unlocking barriers to travel by providing travellers with the right tools and expertise, and we’re excited to partner with NOVA to take listeners on this once-in-a-lifetime adventure.”
Agency partners supporting the Nova’s Red Room Global Tour Powered by Expedia are Publicis Sport and Entertainment Australia, Spark Foundry Australia and White Noise Agency.
NOVA Entertainment’s chief commercial officer, Nicole Bence, said, “At NOVA, connection is our currency. And nothing builds connection like live music. We are a performance medium in the truest sense of the word. And we’re proudly singular in our ability to offer brands a live platform as intimate, premium and exclusive as Nova’s Red Room. There is nothing else like it.”
Ricki-Lee, Tim & Joel
Nova’s national Drive show, Ricki-Lee, Tim & Joel, will be an integral part of Nova’s Red Room Global Tour Powered by Expedia, providing audiences with exclusive coverage from the week-long event.
Hosts Ricki-Lee Coulter, Tim Blackwell, and Joel Creasey will travel alongside the twelve competition winners, attending five artist performances across four cities. As part of the activation, the trio will deliver behind-the-scenes content, artist interviews, and live updates from the tour.
Throughout the week, the group will broadcast from 4pm AEST on weekdays, offering advertisers and brand partners an extended platform to connect with Nova’s audience. The show’s coverage of live performances, artist access, and tour highlights presents an opportunity for cross-platform brand integration, leveraging Nova’s reach across radio, digital, and social media.
Fans can check out previous performances and content from Nova’s Red Room events, as well as this latest Nova’s Red Room performance, via The Nova Player or on Nova’s socials.
Listeners can win their way to this exclusive Nova’s Red Room Global Tour Powered By Expedia by registering via the Nova Player or online at Novafm.com.au.