Nova 100’s new breakfast program Chrissie, Sam & Browny will go to television screens when a new commercial launches on 10 July.
The television commercial follows a marketing awareness campaign that has seen Nova 100’s new breakfast show feature across outdoor, print and digital plus take overs of Melbourne train stations’ Southern Cross and Flinders Street.
The TVC is designed to give viewers a taste of Nova 100’s new breakfast show and the relationship between the trio when Chrissie Swan, Sam Pang and Jonathan Brown extend their on air banter to television.
The news Nova 100 breakfast show was launched on 18 January 2016. Since then the team has increased its cumulative audience to 441,000 and grown by 1.1 share points to 6.4%.
Tony Thomas, Nova Entertainment chief marketing and digital officer said, “Chrissie, Sam & Browny have quickly and successfully established themselves in the Melbourne radio market. We wanted to create a TVC that showcased their strong chemistry, sense of humour and genuine love of Melbourne in a simple and entertaining way.”