Nova’s Kate, Tim & Marty national drive show has partnered with Thirsty Camel bottleshops to broadcast their first ever show from a train from Monday April 3.
Kate, Tim & Marty boarded the Great Southern Rail’s The Ghan in Adelaide on Sunday April 2, for a three-day, 2,979km train ride across the centre of the country to Darwin, in partnership with Thirsty Camel.
Nova Entertainment’s commercial strategy director, Create, Kate Day, said, “When it comes to bringing to life the big ideas like this one that have become synonymous with the Kate, Tim & Marty show, we really value working with ambitious like-minded brands like Thirsty Camel.”
During the trip Kate, Tim & Marty and Thirsty Camel will be giving away trips so listeners can personally experience The Ghan. In their first integrated campaign with Nova’s national drive team, Thirsty Camel will also support the partnership with point of sale marketing in their stores nationally.