Nova Entertainment has appointed Kane Reiken to the role of digital commercial director.
Reiken will be responsible for designing and mobilising the strategic plan for the commercialisation of Nova Entertainment’s digital audiences, brands and environments and maximise yield through product innovation and partnerships, to deliver revenue and category growth.
Peter Charlton, Nova Entertainment’s group commercial officer, said, “Kane has an outstanding track record and the ideal experience to help us in our ambition to deliver our clients market-leading digital advertising content solutions that engage with our rapidly growing digital audience. His passion for commercialising cross-platform campaigns and creating relevant and engaging digital advertising products makes him an ideal addition to our sales leadership team as we continue to create digitally led branded content.”
With over 15 years’ experience working with international digital and broadcast media corporations, Reiken has led mobile, video and social campaigns alongside digital projects, product innovation and sponsorship for clients including Disney, Netflix, Carlsberg, Pepsico, McDonald’s and Unilever.
Reiken joins Nova Entertainment from MailOnline where, over a two-year period, he was mobile product and innovation specialist in the UK and most recently head of product in Australia. Previously Reiken spent almost five years with OMD UK in various social media and mobile roles including two years as mobile associate director.
Reiken will report directly to Peter Charlton and will lead the digital team alongside Kate Day, national commercial strategy director, Nathan McCahon, head of digital strategy and Corinna Maloney, head of digital campaigns.