Nova Entertainment has partnered with Victoria’s Good Friday Appeal for a third consecutive year.
Nova 100 and smoothfm 91.5 will officially partner with the Good Friday Appeal by providing extensive on-air, online and social support, as well as active involvement in key fundraising activities including Feaster, PJ Day, Kick For the Kids, Good Friday online raffle, Run for the Kids and Kids Day Out.
Peter Colosimo, Nova Entertainment’s Melbourne general manager, said, “Most Melbournians have had firsthand experience with the Royal Children’s Hospital at some stage during their lives. The Good Friday Appeal plays a huge role in raising funds for this important institution and we are delighted to continue our partnership to highlight and provide scale to its fundraising efforts.”
Nova 100 will support Run for the Kids in one of the station’s biggest activations this Sunday March 18. Nova 100’s Selfie Zone will allow participants to capture the moment they reach the top of the Bolte Bridge while a Nova cheer squad will motivate competitors during the run. In addition, Nova 100 will provide a recovery zone for runners with massage therapists, a DJ and a photo both activation at the finish line.
Mike Perso and Jennifer Hansen, from smoothfm 91.5’s More Music Breakfast Show, will host a Feaster Long Lunch for listeners on Friday March 23 and the breakfast show will encourage additional donations via fundraising events in the lead-up to Good Friday. smoothfm will also create a family-friendly relaxation zone at the Good Friday Appeal’s Kids Day Out with massages, a tea cup ride, kids yoga, a photo booth and meet and greet opportunities with smoothfm announcers Cameron Daddo, Mike Perso and Jennifer Hansen.
Photo: Mike Perso and Jennifer Hansen