Nine’s radio stations have launched community support programs in each market to help vital local and charitable organisations drive awareness and raise funds.
Branded locally as 2GB Supports, 3AW Supports, 4BC Supports, and 6PR Supports, the program will be underwritten by $1.6 million in airtime and production each year.
Nine Radio’s managing director, Tom Malone says it’s a big and important commitment from the business.
“Nine is the only commercial broadcaster producing live and local content in key shifts in all markets. This puts us at the heart of the cities we serve.
“We want to support these communities even further with dedicated and targeted marketing across our talk stations, digital platforms and social channels to provide a voice for the important work of so many wonderful and unsung community and charity organisations.”
Each month, 2GB, 3AW, 4BC and 6PR will champion a different charity in their respective markets, spreading the word of these critical community groups while helping to raise much-needed funds to support their endeavours.
Malone added: “Every week, two million Australians tune into our radio stations. Our team of broadcasters know it is an enormous privilege to speak directly with so many of our listeners, and champion their causes. This program will deepen our relationship with our listeners and the communities we serve.”
At the beginning of 2022 Nine Radio experienced massive year-on-year growth with an increase of 20%, audio streaming data for January revealed.
Listeners of 2GB, 3AW, 4BC and 6PR have been tuning in via digital devices, demonstrated by a total of 9.328 million streams for the month of January 2022, an increase of 26% on January 2021.
A total of 9.280 million hours of content was streamed – up 24% on the same month last year.
The huge streaming audiences illustrate the accelerating trend for listeners to 2GB, 3AW, 4BC and 6PR to tune in via digital devices – anywhere, anytime on any device.