Nine’s Australian Open ratings: Week one

• Nine’s Australian Open ratings for the first two days of week one.

Mediaweek is reporting the average metro overnight OzTAM numbers for the Australian Open on Nine daily in the Mediaweek Morning Report and on our Twitter feed.

However Nine has been providing advertisers with a deeper dive into the data each day.

Here is Nine’s look at the Australian Open ratings for the first two days of week one.

AUSTRALIAN OPEN – DAY ONE

Monday, January 14

• The Nine Network’s free-to-air share of Total People was 3.4 share points higher than Day One of the 2018 Australian Open.
• The Nine Network’s free-to-air share of People 25-54 was 9 share points higher than Day One of the 2018 Australian Open.

FREE-TO-AIR-SHARES

The Nine Network was No. 1 on Monday across the 5 City Metro with:
• People 25-54: 33.1%
• People 16-39: 37.0%.
• TGS + Child: 31.6%
• Total People: 31.2%  

Nine’s primary channel was No. 1 on Monday across the 5 City Metro with:
• People 16-39: 18.3%
• Total People: 19.8%  

NIGHT SESSION – DAY ONE

Total People:
• National total audience across Nine & 9Gem of 932,000 (Metro: 683,000 / Regional: 250,000)
• National average audience on Nine of 734,000 (Metro: 538,000 / Regional: 196,000)
• National peak audience on Nine of 1.063 million (Metro: 729,000 / Regional: 334,000)

People 25-54:
• National total audience across Nine & 9Gem of 315,000 (Metro: 245,000 / Regional: 70,000)
• National average audience on Nine of 231,000 (Metro: 180,000 / Regional: 51,000)
• National peak audience on Nine of 407,000 (Metro: 283,000 / Regional: 125,000)

Breakout Match:
• BARTY v KUMKHUM: National average audience on Nine – 827,000
• MURRAY v BAUTISTA AGUT: National average audience on 9Gem – 198,000

9NOW – Day one figures:
• Total stream starts: 344,000
• Total minutes streamed: 5.823 million

AUSTRALIAN OPEN – DAY TWO

Tuesday, January 15

Kyrgios V Raonic Match Peaks With 1.308 Million

Breakout Matches:

NICK KYRGIOS v MILOS RAONIC:
• National peak audience on Nine – 1.308 million
• National average audience on Nine – 968,000

NOVAK DJOKOVIC v MITCHELL KRUEGER:
• National peak audience on 9Gem – 270,000
• National average audience on 9Gem – 142,000

FREE-TO-AIR-SHARES:
• The Nine Network’s free-to-air share of Total People was 1.7 share points higher than Day Two of the 2018 Australian Open.
• The Nine Network’s free-to-air share of People 25-54 was 6.7 share points higher than Day Two of the 2018 Australian Open.

The Nine Network was No. 1 on Tuesday across the 5 City Metro with:
• People 25-54:     31.2%
• People 16-39:     35.2%.
• TGS + Child:       30.2%
• Total People:     31.2%

Nine’s primary channel was No. 1 on Tuesday across the 5 City Metro with:
• People 25-54:     21.0%
• People 16-39:     23.6.
• TGS + Child:       20.7%
• Total People     22.3%

NIGHT SESSION – DAY TWO

Total People: 
• National total audience across Nine & 9Gem of 955,000 (Metro: 696,000 / Regional: 259,000)
• National average audience on Nine of 823,000 (Metro: 616,000 / Regional: 207,000)
• National peak audience on Nine of 1.281 million (Metro: 915,000 / Regional: 366,000)

People 25-54:
• National total audience across Nine & 9Gem of 335,000 (Metro: 260,000 / Regional: 75,000)
• National average audience on Nine of 291,000 (Metro: 229,000 / Regional: 62,000)
• National peak audience on Nine of 504,000 (Metro: 373,000 / Regional: 131,000)

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