Mediaweek is reporting the average metro overnight OzTAM numbers for the Australian Open on Nine daily in the Mediaweek Morning Report and on our Twitter feed.
However Nine has been providing advertisers with a deeper dive into the data each day.
Here is Nine’s look at the Australian Open ratings for the first two days of week one.
AUSTRALIAN OPEN – DAY ONE
Monday, January 14
• The Nine Network’s free-to-air share of Total People was 3.4 share points higher than Day One of the 2018 Australian Open.
• The Nine Network’s free-to-air share of People 25-54 was 9 share points higher than Day One of the 2018 Australian Open.
FREE-TO-AIR-SHARES
The Nine Network was No. 1 on Monday across the 5 City Metro with:
• People 25-54: 33.1%
• People 16-39: 37.0%.
• TGS + Child: 31.6%
• Total People: 31.2%
Nine’s primary channel was No. 1 on Monday across the 5 City Metro with:
• People 16-39: 18.3%
• Total People: 19.8%
NIGHT SESSION – DAY ONE
Total People:
• National total audience across Nine & 9Gem of 932,000 (Metro: 683,000 / Regional: 250,000)
• National average audience on Nine of 734,000 (Metro: 538,000 / Regional: 196,000)
• National peak audience on Nine of 1.063 million (Metro: 729,000 / Regional: 334,000)
People 25-54:
• National total audience across Nine & 9Gem of 315,000 (Metro: 245,000 / Regional: 70,000)
• National average audience on Nine of 231,000 (Metro: 180,000 / Regional: 51,000)
• National peak audience on Nine of 407,000 (Metro: 283,000 / Regional: 125,000)
Breakout Match:
• BARTY v KUMKHUM: National average audience on Nine – 827,000
• MURRAY v BAUTISTA AGUT: National average audience on 9Gem – 198,000
9NOW – Day one figures:
• Total stream starts: 344,000
• Total minutes streamed: 5.823 million
—
AUSTRALIAN OPEN – DAY TWO
Tuesday, January 15
Kyrgios V Raonic Match Peaks With 1.308 Million
Breakout Matches:
NICK KYRGIOS v MILOS RAONIC:
• National peak audience on Nine – 1.308 million
• National average audience on Nine – 968,000
NOVAK DJOKOVIC v MITCHELL KRUEGER:
• National peak audience on 9Gem – 270,000
• National average audience on 9Gem – 142,000
FREE-TO-AIR-SHARES:
• The Nine Network’s free-to-air share of Total People was 1.7 share points higher than Day Two of the 2018 Australian Open.
• The Nine Network’s free-to-air share of People 25-54 was 6.7 share points higher than Day Two of the 2018 Australian Open.
The Nine Network was No. 1 on Tuesday across the 5 City Metro with:
• People 25-54: 31.2%
• People 16-39: 35.2%.
• TGS + Child: 30.2%
• Total People: 31.2%
Nine’s primary channel was No. 1 on Tuesday across the 5 City Metro with:
• People 25-54: 21.0%
• People 16-39: 23.6.
• TGS + Child: 20.7%
• Total People 22.3%
NIGHT SESSION – DAY TWO
Total People:
• National total audience across Nine & 9Gem of 955,000 (Metro: 696,000 / Regional: 259,000)
• National average audience on Nine of 823,000 (Metro: 616,000 / Regional: 207,000)
• National peak audience on Nine of 1.281 million (Metro: 915,000 / Regional: 366,000)
People 25-54:
• National total audience across Nine & 9Gem of 335,000 (Metro: 260,000 / Regional: 75,000)
• National average audience on Nine of 291,000 (Metro: 229,000 / Regional: 62,000)
• National peak audience on Nine of 504,000 (Metro: 373,000 / Regional: 131,000)