Nine’s 2016 NRL Grand Final coverage sets new record
Cronulla Sharks win delivers Nine record NRL Grand Final ratings
Nine has reported that the metro audience of 2,647,000 is the highest-ever metro audience for an NRL Grand Final.
With the addition of 1,086,000 watching in regional markets, the total FTA audience for the match featuring the Melbourne Storm playing the Cronulla Sharks did 3,733,000.
Nine’s national peak audience was 4.226 million (5 City: 2.955 million/ Regional: 1.271 million).
Nine had a Sunday night primary channel winning share of 40.3% across the five metro capital cities. Nine had a winning share in all markets except Perth. Those metro shares were: Sydney 40.3%, Brisbane 49.8%, Melbourne 32.2%, Adelaide 19.1% and Perth 14.8%.
As expected, Nine cleaned up in all the metro key demos with 66.3% 25-54, 71.1% 16-39 and 60.4% grocery buyers with children.
5 city metro breakdown
Average audience: 2.647 million (peak of 2.955 million) – highest-rating grand final of all time (based on 5 city metro average audience).
Sydney
Average audience: 1.059 million (peak of 1.167 million)
No. 1 Program with People 25-54, 18-49, 16-39 & Total People.
Melbourne
Average audience: 641,000 (peak of 787,000)
No. 1 Program with People 25-54, 18-49, 16-39 & Total People.
Brisbane
Average audience: 720,000 (peak of 810,000)
No. 1 Program with People 25-54, 18-49, 16-39 & Total People.
Adelaide
Average audience: 109,000 (peak of 147,000)
No. 1 Program with People 25-54, 18-49, 16-39 & Total People.
Perth
Average audience: 118,000 (peak of 163,000)
No. 1 Program with People 18-49 & 16-39.
