The Nine Upfront 2025 had good news for good food lovers and subscribers to its Sydney and Melbourne metro news brands.
November will see the release of a Good Food app, a premium subscription-based digital offering that is promising to enhance the dining experiences for food lovers.
The app will be available as a standalone subscription and as part of Nine’s premium digital packages for subscribers to The Sydney Morning Herald and The Age.
For the first time, the Good Food Guide will be available in interactive digital form housed on the app.
Also available on the app will be 10,000 recipes by Australia’s best and most trusted chefs.
Adam Liaw
Good Food Masterclasses with Adam Liaw
There will also be a Masterclass series with Adam Liaw, plus cooking tips and tricks from big-name chefs and recipe creators including Recipe TinEats, Rick Stein, Karen Martini, Neil Perry and Julia Busuttil Nishimura.
The Good Food app is edited by Erina Starkey, a former digital editor at delicious.com.au who recently made the switch to Nine.
The app will include regular weekly reviews and with a daily feed of Good Food stories, there’s also a constant update of restaurant news, including what’s just opened and columns such as Eat streets and Sandwich watch.
Good Food recipe writers
“It takes a village to build an experience like this and over the past year, our product, design, UX, technology, editorial, audience, commercial, brand and marketing teams have worked together to build an experience deserving of Australia’s authority on food,” said Stu Fagg, director of product, Nine Publishing.
“We have a long-term strategy for this product – the launch in November will be just the start. The Good Food app will be continuously improved with regular updates and new features that will bring delight and utility to our customers and leverage emerging technologies.”
Nine’s head of Good Food, Sarah Norris, said the Good Food app is a gamechanger for accessing Australia’s most premium food content.
‘An exciting evolution for the brand’
“If you’ve ever thought it would be handy to have a Good Food Guide reviewer on speed dial, this app is for you,” said Norris. “The Guide has been Australia’s most respected restaurant bible for more than 40 years, and now, for the first time – and in an exciting evolution for the Good Food brand – its 900 plus reviews are available in interactive digital form in the app.
“The app’s functionality, including dynamic map and a location-based “nearby” function, means there’s always trusted advice on hand (and in your hand). With money tighter than ever, having guidance on what’s worth your dollars in a sea of options, and be able to trust those recommendations, makes the Good Food app essential.”
Nine’s Jo Classby
“Nine aims to continually evolve the app, adding new features and deeper integration with commercial partners,” said Jo Clasby, Nine’s director of sales – total publishing. “These include exclusive sponsorship opportunities, giving brands the chance to connect with users in meaningful ways while being associated with the most premium food brand in the country.”
See also: SMH Good Food Guide 2024 launches, awards Margaret NSW Restaurant of the Year