The Invictus Games Foundation has confirmed Nine as the official Australian broadcaster for the Invictus Games Vancouver Whistler 2025, strengthening the event’s commercial potential and sponsorship appeal in the local market.
Set to take place from 8-16 February 2025, the Games will see over 500 competitors from 23 nations compete in a range of adaptive sports. Nine’s coverage will include daily highlights and the opening and closing ceremonies on 9Gem, with additional streaming via 9Now. In a further expansion of reach, Optus will deliver the broadcast to Australian Defence Force (ADF) bases via ADF TV.
The partnership significantly boosts sponsorship visibility and corporate engagement, creating new revenue opportunities through advertising and brand activations. With adaptive sports gaining mainstream momentum, extensive media exposure via Nine and Optus is expected to attract purpose-driven brand investment.
Sam Newell, director of communications at the Invictus Games Foundation, highlighted the partnership’s role in amplifying the Games’ impact and commercial reach. Simon Fordham, head of partnerships and strategy at Nine Wide World of Sports, said that the deal aligns with Nine’s strategy to diversify its sports portfolio while appealing to socially conscious consumers and brands.
With Invictus Australia and the ADF contributing exclusive content and behind-the-scenes coverage, the broadcast aims to enhance audience engagement while delivering value for commercial partners. The introduction of adaptive winter sports, including skiing, snowboarding, and skeleton, further broadens the Games’ appeal, opening new avenues for sponsorship and investment.
As Invictus Games Vancouver Whistler 2025 approaches, this landmark broadcast deal reinforces the growing commercial viability of adaptive sports, ensuring sustained corporate involvement and audience expansion.