Nine has unveiled their united media content ecosystem which allows brands to reach 98% of Australians in a campaign window stretching nearly 10 months, leading up to their Olympic and Paralympic Games coverage.
Nine states that their specific content and opportunities allow brands premium integration to share their stories and help build excitement on the road to Paris that covers the length of Nine’s assets.
Sport unites Australians like no other content, and there is no greater contest than the Games. As teams including the Matildas, the Dolphins and athletes and para athletes prepare for Paris 2024, Nine’s Total TV, Total Audio and Total Publishing assets will provide customisation through themed content and brand extension opportunities that weaves through every brand Nine owns.
“The Olympics and Paralympics are no longer just a two-week event for brands,” said Matthew Granger, Nine’s director of sales – sport. “The Games provide a year’s worth of activity where clients can lay out their marketing strategy with a clear vision and an objective to reach audiences and share stories to spread the Olympic spirit.”
“We don’t use words like ‘global first’ or ‘unrivalled’ lightly – Nine is the only media company in the world with a suite of assets that covers every facet of mass media matched with an enviable first party data offering, and a long term vision for brands to make their Olympic journey a marathon.”
From documentary series showcasing the stories of athletes and sports, to special editions of Good Food, Traveller, 9Podcasts and WWOS radio, and extension opportunities across Domain, Drive and Pedestrian, there will be Olympic-themed programming running right through Nine’s television slate. There will also be episodes of Lego Masters, Married at First Sight, Tipping Point, The Hundred and Travel Guides.
The broadcast will feature two dedicated Olympic channels on Channel 9 and 9Gem filled with Olympic content 24 hours a day. 9Now will run 40 individual channels live and on-demand and will also feature an extensive curation of VOD highlights and full replays.
Nine’s Wide World of Sports will have a state-of-the-art studio located in the centre of Paris at the Trocadero with the Eiffel Tower as a backdrop. Using cutting edge broadcast technology, the studio will be complemented by Australian-first extended reality to make the space limitless allowing partner brand integrations to be more expansive and dynamic
Additional cameras inside the main venues and within the Olympic Village will capture behind-the-scenes action and provide exclusive access to athletes and the Australian team.
Nine’s audio network, featuring 2GB, 3AW, 4BC, 6PR and 9Podcasts, will lead the conversation around daily key moments, and is the only place Australians will be able to listen to the Olympics live. With live coverage running from 6pm to 5.30am with a special edition of Wide World of Sports featuring Ray Hadley calling his 7th Olympic Games, all the overnight action will be picked up with special Olympic editions of breakfast radio programs across the Nine radio network.
2GB’s Breakfast with Ben Fordham and 3AW’s Breakfast with Ross and Russ will broadcast live from Paris, and with 24/7 coverage on a dedicated Olympics DAB+ channel, a daily podcast featuring updates will be released at 6 am each morning.
Nine’s stable of mastheads – The Sydney Morning Herald, The Age, Brisbane Times, WAToday and The Australian Financial Review – will deliver insights and analysis from every angle, including a daily Olympic podcast, a 24 hour daily blog and newsletters.
There will also be special Olympic tie-ins with Good Weekend, and a month-long celebration of Parisian fashion, food and travel from Good Food, Traveller, The Australian Financial Review Magazine and Fin magazine.