Live streaming data for Nine Radio’s talk stations show the network achieved nearly 12 million streams in August as more Australians turned to Talk Radio.
According to the Triton Webcast figures released by Nine, the talk radio network recorded 11.77 million streams, up 5% on July, while the total cumulative audience increased 15% to 1.9 million listeners.
As Covid lockdowns continue in NSW and Victoria, listeners are turning to Nine’s talk radio stations for news, information and opinion.
Nine Radio’s head of digital audio Hayley Bourne said: “2GB maintained its record audience numbers as the lockdown extended into August, while 3AW’s streaming jumped 12% and listeners spiked by 17% as Melbourne went into lockdown. It was pleasing to see similar increases for 4BC, while the introduction of mandatory log-ins had minimal impact on 6PR.”
“As Nine Radio deploys it’s digital audio strategy this listener data will be crucial to providing a premium user experience around content and commercialisation.”
“August also saw Nine Radio exit the TuneIn platform, and upgrade Apps for Apple CarPlay and Android Auto, in line with our strategy to control our distribution and be available on every device.”
Last month, live streaming data for the Nine Radio talk stations show the network achieving record numbers and double-digit growth in July, achieving more than 11 million streams in the month of July, up 11 percent on June, along with growth in total listening hours and total cumulative audience.
In the most recent radio ratings survey in Sydney, 2GB’s Ben Fordham reclaimed his spot at the top of the list after Kyle and Jackie O slipped lower at KIIS FM. 2GB lifted an impressive 3.4 to its best 10+ share since 2018. The breakfast show was up 3.5 with its best result since Survey 1 this year.
In Melbourne, the market leader 3AW now has 54 consecutive surveys as #1 station.