Nine’s pre-Olympic sell: Q4 upfront & cricket launch

On Tuesday the broadcaster presented the highlights to come for the remainder of calendar 2016

The Nine Network has been bombarding its advertising partners with information about the next six months before the distraction of the Rio Olympics. On Tuesday in Sydney the broadcaster presented the highlights to come for the remainder of calendar 2016 to media buyers.

Many of the same guests then backed up on Wednesday as Nine officially launched the 2016/17 International Summer of Cricket to advertisers at a lunch at Sydney’s Museum of Contemporary Art, ahead of the season officially starting on 3 November.

Celebrating the biggest coverage of cricket in the history of Nine broadcasting the sport, the audience heard from Nine’s chief sales officer, Michael Stephenson, director of sales – sport, Sam Brennan and Tom Malone, director of sport. Nine’s Michael Slater then hosted a panel with members of the 2016/17 commentary team including Bill Lawry, Ian Chappell and Ian Healy.

Other guests at the lunch included Nine MD Amanda Laing, Nine’s new head of cricket Brent Williams,Nine Adelaide managing director Sean O’Brien plus representatives from Nine’s new affiliate partner Southern Cross Austereo including chief sales officer Brian Gallagher, national TV sales director Jane Stucci and Brisbane agency sales director Will Allen.

Brennan told his customers: “Buying cricket is about owning those moments that matter the most to all Australians, and now, more than ever, Nine’s summer of cricket offers more moments and more opportunities to tell your story to a captive and engaged audience.

“Spanning more than 41 days and broadcasting more than 318 hours of live coverage, Nine will double the primetime coverage of last season and deliver our biggest ever summer of international cricket.”

Nine’s International Summer of Cricket will showcase Australia against four international teams including South Africa, New Zealand, Pakistan and Sri Lanka as they go head to head across the Commonwealth Bank Test Series, Victoria Bitter ODI Series and the KFC T20 INTL Series.

The first ball will be bowled in the 2016/17 International Summer of Cricket series on 3 November when Australia meets South Africa in the first match of the Commonwealth Bank Test Series at the WACA in Perth.

Nine’s summer of cricket

Six test matches, eight international one day games, three international Twenty20 games
318 hours of live and free coverage
41 days of cricket
Over 79 hours broadcast in primetime

Photo [L-R]: Pictured at Nine’s Summer of Cricket launch are Ian Chappell, Michael Slater, Tom Malone, Amanda Laing, Ian Healy and Brent Williams

Subscribe to the Mediaweek Morning Report with the form below.




Recent News

To Top