Nine has announced that digital group business manager Tina Andrew has been promoted to the newly created role of commercial director of 9Now.
The national role will see Andrew grow the commercial potential of the platform as it enters a period of innovation and growth. Reporting to Richard Hunwick, Nine’s director of sales, total television, Andrew will be part of the 9Now leadership team under Hamish Turner, director 9Now and programming.
“Tina’s appointment is the next step in our move towards a Total Television future and a further acknowledgment of and investment in the importance of 9Now within that ecosystem,” said Hunwick.
“Tina’s experience, expertise and energy are well regarded not just at Nine, but across the industry, winning the People’s Choice Award for Women in Media in 2021. She will take a leadership role, not just in Sales, but also within CODE (Nine’s Centre of Digital Excellence) and will act as a voice of the customer within the 9Now leadership team as we accelerate our product development and user and advertising experience over the next 24 months.”
Hamish Turner, director of 9Now and programming, said: “Tina is an excellent and highly regarded executive with a proven track record of delivering results, and I’m looking forward to her joining the team.
“As audiences migrate to a digital future, the importance of Nine’s streaming offerings through 9Now is paramount and untapping the true potential of the platform for viewers and clients alike is the new frontier. We are only at the tip of the iceberg in terms of innovation and sales opportunities in this space, and Tina will make a huge impact in her new role.”
Tina Andrew, who has held roles at Nine since 2014 and spent time in the UK as digital sales lead, said:
“I’m thrilled to help drive the future of Total Television in this new role. This is a pivotal time for Nine to continue leading the market and accelerate the move toward consumer viewing habits on 9Now, focusing on a data driven user experience and unique content offering.”