Nine appoints new digital sales boss

Leary will report to Nine’s chief sales officer Michael Stephenson

Nine has appointed Pippa Leary to a new role leading digital sales, as commercial director – digital sales.

Leary has spent the past three years as CEO of Fairfax-Nine programmatic exchange APEX and prior to that held senior executive roles at Fairfax Media, including managing director of the publisher’s digital media division.

Leary will report to Michael Stephenson, Nine’s chief sales officer and Nine’s chief digital and marketing officer, Alex Parsons.

The company also announced that the senior digital sales leadership team reporting to Leary would consist of Ben Gunn, who takes the key role of director of sales – agency, Amy Schubert, who takes the role of director of sales and content partnerships – 9Honey, Nathan Powell, director of sales – digital product, and Nine will announce shortly a new director of sales – programmatic to round out its senior digital leadership group.

In the Nine digital business, Alex Parsons announced that he was also creating two new executive roles, with Roxanne Hoad promoted to product and audience director and Anna Quinn becoming content and commercial strategy director.

Hoad has previously headed Nine’s digital marketing and was most recently head of product for Nine Digital, while Quinn joined Nine 10 months ago as head of content strategy, helping in the launch of Australia’s leading women’s network, 9Honey. Quinn previously held senior roles at Bauer Media and MaxMediaLab.

Photo: Alex Parson, Pippa Leary and Michael Stephenson

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