Nine this week announced a new strategic partnership with real-time analytics firm Adgile Media to provide services around the effectiveness of its television advertising.
The partnership will see Adgile Media working with Powered, Nine’s client solutions division, to demonstrate the value and return on a brand’s advertising campaign.
“We are excited about this partnership and the power of effectiveness it unlocks for Nine and our clients as a business,” said Richard Hunwick, Nine’s director of sales – television.
“This partnership will help to open up a new specialty within Powered which is focused on maximising the return on investment that television delivers for our clients and helping them to optimise campaign outcomes in real time.”
The Adgile Media partnership will be run by Nine’s newly appointed director of effectiveness, Jonathan Fox, who joined Nine in November from Ebiquity, where he played a key role in the marketing and media consultancy’s landmark Payback Australia Study.