Powered’s Big Ideas event series is back in 2025 – but with a twist.
Now in its seventh year, the event has evolved from a small Sydney pop-up to a virtual conference, then a week-long flagship event, and now, for the first time, it’s going on the road. This year’s iteration, Big Ideas Delivered, will bring insights, innovation, and industry-shaping discussions directly to the offices of Australia’s biggest media agencies.
This year’s event will dive deep into some of the biggest challenges and opportunities facing advertisers and brands today, including a deep dive into the country’s housing crisis with a look into the evolution of how young Australians are getting onto the property ladder and what that means for brands. The research will explore the societal and cultural impact of the compromise Australians are making.
Stewart Gurney, Lisa Day, Remi Baker.
A major focus of this year’s event is a groundbreaking new study and comprehensive playbook that sheds light on a hugely influential but often overlooked demographic – Australians aged 50 and over. Despite holding immense spending power and being at the centre of the largest generational wealth transfer in history, this group remains undervalued by brands. The research highlights the missed opportunities in marketing and explores how advertisers can better engage and represent this audience.
The study also challenges long-held industry perceptions of ageing, pushing brands and media to reshape narratives, rethink representation, and actively shift societal attitudes towards this influential consumer base. It asks critical questions about how advertising and media can play a pivotal role in redefining age, influence, and consumer behaviour.
Lisa Day, Powered director said: “These insights and panels empower our agency partners to better inform brands about our constantly evolving world and culture.”
The events coincide with Powered’s latest leadership boost, welcoming Remi Baker as director of insights and innovation and Stewart Gurney as director of strategy and effectiveness.
With a strong background in strategy and innovation, Baker joins Powered from her role as Sydney head of strategy at PHD, where she chaired the PHD Innovation Council.
In her new role, she will lead efforts to uncover market-leading insights on consumer behaviour and cultural shifts, helping brands connect with audiences in more creative and forward-thinking ways.
Meanwhile, Stewart has spent more than 20 years working for media agencies, most recently as chief strategy officer at Kaimera. In a storied career that has taken him from the UK to Australia, he was previously PHD’s chief strategy officer Australia and has worked at MediaCom and Vizeum.
Of the new appointments, Day said she was “thrilled to have Remi and Stewart on-board”.
“With both having such a rich history of media agency experience, their know-how and passion is priceless and will ensure Powered continues to deliver effective results and big ideas for clients and agency partners,” she said.
Pictured: Stewart Gurney, Lisa Day, Remi Baker