Making TV more effective, Nine appoints Director of Effectiveness

Fox was most recently head of effectiveness at Ebiquity.

Nine has hired Jonathan Fox (pictured) in the newly created role of director of effectiveness, with a brief to prove the return on an advertiser’s investment when partnering with Nine and 9Powered.

Fox was most recently head of effectiveness at Ebiquity, where he played a key role in the marketing and media consultancy’s Payback Australia Study, which examined the effectiveness of different media channels and unequivocally proved the power of television and premium online video for advertisers.

“We are tremendously excited about Jonathan’s appointment and we can’t wait for him to join Nine,” said Michael Stephenson, Nine’s chief sales officer. “We are focused on developing big creative ideas and using our unique assets to create marketing platforms for brands.

“We now want to prove that the ideas we create deliver real returns for our partners and that you get a better return on your advertising dollar when you invest with Nine.

“We will work even more closely with our partners and use a range of econometric and attribution-based modelling tools to demonstrate the impact that their media is having in delivering real business outcomes. It’s another example of how Nine is innovating to meet the needs of our ever changing market.”

Fox has been at Ebiquity for the past three and half years and prior to that he was an econometrician in the UK with marketing effectiveness agency Holmes & Cook.

“I’m immensely excited to be joining 9Powered and working with a team that has built a reputation for delivering powerful bespoke solutions to marketers,” said Fox. “There is a real opportunity for Nine to help marketers more clearly demonstrate the impact their media is having in terms of return on investment.”

Fox will work within the 9Powered team and begin on October 29.

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